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Use Case or Case Study? When to Use Each in Your Content Strategy

Use cases and case studies focus on the real-world application of a product or solution,...

Blog Post

B2B Marketing in 2024: Trends, Wins, and Lessons

This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big...

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Building Trust with Content: A Priority for B2B Marketers

When a customer trusts your company, they have confidence in your solution and in the...

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Content Analytics: 7 Need-to-Know Metrics

Welcome to the world of content analytics. It’s kind of the Wild West out here,...

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B2B ABCs: B2B Copywriting Fundamentals

What is B2B copywriting, and why is it so important for organizations to get it...

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Product, Solution, or Service? What to Call Your Technology Offerings

Are Customers Confused by How You Define a Product vs. Solution? The fast-changing software-as-a-service (SaaS)...

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Content Collaboration: Get Teams Outside Marketing to Help Create Content

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5 Good Infographic Sources—and How USA Today Was Ahead of the Curve

Once upon a time, years before Tim Berners-Lee created the World Wide Web and gave...

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6 Steps to Building Content Models for Your Webpages (Pt. 2)

In part 1 of our blog post series on content models, we introduced you to...