Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a…
Content Creation Services
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
Repurposing
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Content Experience
Let Tendo conduct in-depth analyses of your web page content to drive optimal content experiences.
Best Practices Ungated, Grid, Thought Leadership
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to
Checklist: Creating High-Performing CTAs
Before you go live with a call to action (CTA) button on your webpage, landing page, or email, double-check that
The B2B Marketer’s Guide to Content Experience
Our digital-first world requires a new approach to content. You cannot win with siloed content assets or short-term campaigns. It’s