How to Write An Engaging B2B About Us Page (With 8 Examples)
As a B2B content strategist, it’s your job to connect with prospects, finding ways to gain their trust in order…
Content Creation Services
INBOUND 2023 Recap: 4 Takeaways for Content Marketers
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
Repurposing
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Content Experience
Let Tendo conduct in-depth analyses of your web page content to drive optimal content experiences.
Best Practices Ungated, Grid, Thought Leadership
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to