Repurposing
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank…
Content Creation Services
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Content Experience
Let Tendo conduct in-depth analyses of your web page content to drive optimal content experiences.
Best Practices Ungated, Grid, Thought Leadership
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to
Checklist: Creating High-Performing CTAs
Before you go live with a call to action (CTA) button on your webpage, landing page, or email, double-check that
The B2B Marketer’s Guide to Content Experience
Our digital-first world requires a new approach to content. You cannot win with siloed content assets or short-term campaigns. It’s
7 Guidelines for Using Generative AI for Content Creation
Keeping up with the AI (r)evolution is like watching the reality show Keeping up with the Kardashians. You’re not quite