Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to…
Best Practices Ungated, Grid, Thought Leadership
Content Format
Drive the Buyer’s Journey with Content
B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If
Best Practices Ungated, Grid, Thought Leadership
Get More Out of a Content Audit
More than 90% of B2B marketers use content marketing to achieve such business goals as brand awareness, lead generation, and
Essential Guide to B2B Influencer Marketing
Increasingly, B2B marketers are turning to influencer programs to establish thought leadership and drive credibility with key audiences. But what
Report: B2B Partner Marketing Insights 2022
Channel marketing is an essential B2B strategy. But it’s getting more competitive and harder to execute. In our 2022 survey
The B2B Marketer’s Guide to Content Experience
Our digital-first world requires a new approach to content. You cannot win with siloed content assets or short-term campaigns. It’s
7 Guidelines for Using Generative AI for Content Creation
Keeping up with the AI (r)evolution is like watching the reality show Keeping up with the Kardashians. You’re not quite
What Is Content Experience in B2B Marketing?
Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and
A Reimagined Digital Banking Platform for Canadian Credit Unions
Tendo optimized user experiences across multiple institutions through a digital banking overhaul for Central 1 and its network of credit unions.
Creating Engaging Experiences Through Online Communities | Episode 4 | The B2B Content Experience Podcast
In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and