Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a…
Content Type
Zero-Party Data
What Is Zero-Party Data? Zero-party data is information that a customer intentionally shares with a brand. Forrester defines it as
Evergreen Content
What Is Evergreen Content? Evergreen content provides lasting value by maintaining strong relevance and performance well beyond its initial publication.
On-Page SEO
What Is On-Page SEO? On-page SEO (search engine optimization), also known as on-site SEO, is the process of optimizing a
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Competitive Review
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,
Content Calendar
What Is a Content Calendar? A content calendar is an essential governance tool to help plan and execute a B2B
Content Distribution
What Is Content Distribution? Content distribution involves sharing content across multiple channels and audiences. Marketers strategize the multichannel distribution of
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”