How Does Your SaaS Messaging Strategy Compare?
The software-as-a-service (SaaS) business model is growing by leaps and bounds, and the way B2B tech companies develop their SaaS…
Content Type
Unlock One-to-One Personalization With Structured Content
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. For a digital marketer, there’s only
Shortening the B2B Prospect Journey for Cologix
Tendo’s website redesign for Cologix empowered their team for autonomous content management and efficient campaign execution.
How to Unleash Your Omnichannel Content Strategy
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Want to deliver a
What to Do When Your B2B Content Scores a C+
Sometimes your content doesn’t do what it’s supposed to do. It goes unread, it fails to convert, it cues the
How to Get the Most out of a UX Writing Partnership
UX writing makes experiences better. Whether you’re designing a product website, an onboarding experience for an app, or a registration
Why You Need to Make Content Optimization Part of Your Workflow
This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered
B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also
Why the Lift-and-Shift Approach to Content Migration Doesn’t Work
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications executive vice president and partner. After multiple demos and
Refining the Autodesk Knowledge Network
Tendo optimized the digital experience on the Autodesk Knowledge Network.