Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to…
Best Practices Ungated, Grid, Thought Leadership
Awareness
Drive the Buyer’s Journey with Content
B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If
Best Practices Ungated, Grid, Thought Leadership
Get More Out of a Content Audit
More than 90% of B2B marketers use content marketing to achieve such business goals as brand awareness, lead generation, and
Essential Guide to B2B Influencer Marketing
Increasingly, B2B marketers are turning to influencer programs to establish thought leadership and drive credibility with key audiences. But what
Report: B2B Partner Marketing Insights 2022
Channel marketing is an essential B2B strategy. But it’s getting more competitive and harder to execute. In our 2022 survey
7 Guidelines for Using Generative AI for Content Creation
Keeping up with the AI (r)evolution is like watching the reality show Keeping up with the Kardashians. You’re not quite
What Is Content Experience in B2B Marketing?
Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and
Creating Engaging Experiences Through Online Communities | Episode 4 | The B2B Content Experience Podcast
In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and
3 Ways to Provide a Great Content Experience in an Online Community
Are you overlooking the potential of customer communities? Whether you are hosting a branded customer community or engaging with your
How to Level Up Your B2B Content in 2023 | Episode 3 | The B2B Content Experience Podcast
Are you ready to take your B2B content to the next level? In this episode of The B2B Content Experience,