6 Steps to Building Content Models for Your Webpages (Pt. 2)
In part 1 of our blog post series on content models, we introduced you to the concept of content models:…
Too often, B2B marketers get caught up in the daily grind—putting out fires and reacting to last-minute requests—while neglecting to…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
Too often, B2B marketers get caught up in the daily grind—putting out fires and reacting to last-minute requests—while neglecting to…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
In part 1 of our blog post series on content models, we introduced you to the concept of content models:…
Visual media content dominates pretty much every social platform, from LinkedIn to Facebook and Instagram. Stand out and connect with
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Most leading brands develop and adhere to their own in-house style guidelines, also known as a house style guide. That’s because they know that having a well-developed editorial style guide will help them put their best foot forward—with content that’s clear, consistent, on-brand, and high quality.
Have you ever rearranged the elements on a webpage for emphasis, designed a navigation menu, or separated content into fields
You can’t create great B2B content in a vacuum. You often need the help and insights of subject matter experts
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
If you’re developing a taxonomy to classify content and resources on your website, where should you begin? A taxonomy is a way
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.