How Google Analytics 4 (GA4) Rethinks User Engagement
If you’ve been keeping an eye on the world of web analytics, the buzz surrounding Google Analytics 4 (GA4) is…
Content Strategist
Prompt Engineering
What Is Prompt Engineering? Prompt engineering is the practice of crafting and optimizing instructions, or prompts, to generative AI tools
5 Prompt Patterns for Effective AI Content Creation
If you’ve ever experimented with large language models (LLMs) like ChatGPT, you know how easy it is to generate passable
5 AI Predictions: How It Will Disrupt Marketing, Where It Will Disappoint
Generative AI has captured the attention of B2B marketers like nothing else in recent memory. But don’t expect anything about
Tendo Communications Acquires PointOne Digital
Tendo Communications has acquired PointOne Digital, a user experience design agency, to expand our ability to deliver integrated content experiences—and
3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those
How to Write An Engaging B2B About Us Page (With 8 Examples)
As a B2B content strategist, it’s your job to connect with prospects, finding ways to gain their trust in order
Personalization
What Is Personalization? Personalization is the practice of delivering targeted content to a person based on known attributes or context.
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that