Most leading brands develop and adhere to their own in-house style guidelines, also known as a house style guide. That’s because they know that having a well-developed editorial style guide will help them put their best foot forward—with content that’s clear, consistent, on-brand, and high quality.
Have you ever rearranged the elements on a webpage for emphasis, designed a navigation menu, or separated content into fields
You can’t create great B2B content in a vacuum. You often need the help and insights of subject matter experts
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
If you’re developing a taxonomy to classify content and resources on your website, where should you begin? A taxonomy is a way
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
Power Your Growth with Structured Content Get more out of your content and scale for the future. We’ll help you
Unlock New Insights with User Testing Uncover potential problems, evaluate new improvements, and understand the “why” behind your audience’s behavior
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…