9 Things to Know about Top of Funnel (ToFu) Content
Imagine if your buyers read a quick data sheet, talked to a sales rep for 15 minutes, and said, “Yup,…
Content Strategist
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming
How to Create a Taxonomy: 6 Tips for Success
If you’re developing a taxonomy to classify content and resources on your website, where should you begin? A taxonomy is a way
Why Domain Expertise Still Matters in the Age of AI Content
If ChatGPT can produce content on any topic, do we still need experts? Some AI evangelists would have you believe that we don’t. They think generative AI can make anyone an expert in any field—eliminating the need for skill and experience. But that’s not quite true.
Structured Content
Power Your Growth with Structured Content Get more out of your content and scale for the future. We’ll help you
User Testing
Unlock New Insights with User Testing Uncover potential problems, evaluate new improvements, and understand the “why” behind your audience’s behavior
Creating Omnichannel Journeys: A Crawl, Walk, Run Approach
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…
Content Audit & Scorecard
A Content Audit & Scorecard for A+ Results Tendo pioneered a better approach to content audits. Use our proprietary content
Information Architecture
Organize your website content to make it findable and intuitive for your customers.
Content Optimization
Set Content Optimization on Repeat Realize your content’s full potential. Content optimization focuses on making sure your content reflects the