5 Prompt Patterns for Effective AI Content Creation
If you’ve ever experimented with large language models (LLMs) like ChatGPT, you know how easy it is to generate passable…
Content Strategist
5 AI Predictions: How It Will Disrupt Marketing, Where It Will Disappoint
Generative AI has captured the attention of B2B marketers like nothing else in recent memory. But don’t expect anything about
Tendo Communications Acquires PointOne Digital
Tendo Communications has acquired PointOne Digital, a user experience design agency, to expand our ability to deliver integrated content experiences—and
3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those
How to Write An Engaging B2B About Us Page (With 8 Examples)
As a B2B content strategist, it’s your job to connect with prospects, finding ways to gain their trust in order
Personalization
What Is Personalization? Personalization involves delivering targeted content to a person based on known attributes or context. Today’s consumers expect
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Repurposing
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank