Personalization
What Is Personalization? Personalization is the practice of delivering targeted content to a person based on known attributes or context….
Content Strategist
Repurposing
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Editorial Plan
What Is an Editorial Plan? An editorial plan is a roadmap for content deliverables and an essential part of your
Content Operations Framework
What Is a Content Operations Framework? A content operations or content strategy framework is an organizational roadmap for how to
Content Strategy
What Is Content Strategy? Content strategy is the practice of creating, governing, and measuring content that meets business goals and
Content Experience
Let Tendo conduct in-depth analyses of your web page content to drive optimal content experiences.
Information Architecture
What Is Information Architecture? Information architecture (IA) is the practice of organizing content and defining relationships between pieces of content,