3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those…
Content Strategy Leader
INBOUND 2023 Recap: 4 Takeaways for Content Marketers
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this
Content Brief
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information
Competitive Review
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,
Content Calendar
What Is a Content Calendar? A content calendar is an essential governance tool to help plan and execute a B2B company’s content
Content Distribution
What Is Content Distribution? Content distribution is the process of sharing content across multiple channels and audiences. Marketers strategize the
Buyer Persona
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light
Content Audit
What Is a Content Audit? A content audit is an analysis (quantitative and qualitative) of all your organization’s digital content—from product pages to blog posts to white papers and
3 Best Practices for B2B Personas that Elevate Your Buyers’ Experience
As a B2B content strategist, you know that persona development is a critical first step to develop relevant content that