Why the Lift-and-Shift Approach to Content Migration Doesn’t Work
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications executive vice president and partner. After multiple demos and…
Content Strategy Leader
Make Taxonomy a Foundation of Your Personalization Strategy
Looking to serve up personalized B2B content on your company’s website? Want to make smart, data-driven decisions based on your
Tendo Communications Named a Top Content Marketing Agency
Well shucks, we’re blushing. Tendo Communications was named a Top Content Marketing Agency for 2020. Agency Spotter just released its
OK Boomer: Navigating Age and Your Content Personalization Strategy
You’ve probably heard the expression or seen the memes. The expression “OK Boomer” was born out of frustration by Millennials and Gen-Zers
Make Better Content Decisions with Content Scorecards
This post originally appeared on the Content Marketing Institute website with the title, How to Score Your Content Assets for
Grid
Is Voice-Based Marketing Ready to Make Some Noise?
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will
Grid
How to Match the Right B2B Content to the Right Customer
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B
5 Ways to Get the Most out of Your Content Marketing Agency
At Tendo, we work with a range of clients—from companies just dipping their toes into content marketing to enterprises with
7 Steps to Successful Collaboration Between You and Your Stakeholders
Many of our best modern innovations are the result of creative collaboration (the Internet being a great example). Ideas tend
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and considered by many the “father of advertising,” once said, “I expect the direct