Chatting Up Chatbots: AI’s Influence on Marketers and Content Creators | Episode 6 | The B2B Content Experience Podcast
Can you guess what were the two most influential letters of 2023? AI, of course. Get ready to hear these…
Content Strategy Leader
Tendo Communications Acquires PointOne Digital
Tendo Communications has acquired PointOne Digital, a user experience design agency, to expand our ability to deliver integrated content experiences—and
3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those
INBOUND 2023 Recap: 4 Takeaways for Content Marketers
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this
Content Brief
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information
Competitive Review
What Is a Competitive Review? Competitive reviews may be well-trodden ground for product marketers, but in a content marketing context,
Content Asset
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,
Content Calendar
What Is a Content Calendar? A content calendar is an essential governance tool to help plan and execute a B2B
Content Distribution
What Is Content Distribution? Content distribution involves sharing content across multiple channels and audiences. Marketers strategize the multichannel distribution of
Buyer Persona
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light