Content Audit
What Is a Content Audit? A content audit is an analysis (quantitative and qualitative) of all your organization’s digital content—from product pages to blog posts to white papers and…
Content Strategy Leader
3 Best Practices for B2B Personas that Elevate Your Buyers’ Experience
As a B2B content strategist, you know that persona development is a critical first step to develop relevant content that
Prioritizing SEO Content Optimization in Your B2B Content Strategy
Marketers know that optimizing content for SEO is critical to successfully attracting target audiences. In fact, 61% of B2B marketers say that
Bridge Your Marketing and Sales Teams with Content
The lack of sales and marketing alignment has been a top pain point for B2B organizations for decades. But one
Using Intent Data to Power Personalized Content
Intent data gives B2B marketers a powerful way to stay customer-obsessed. While the topic is not exactly new, Forrester reenergized
3 Principles for Better B2B Messaging
Don’t make buyers work hard to figure out how your product solves their problem. Learn how to create solution-focused messaging
Best Practices Ungated, Grid, Thought Leadership
Get More Out of a Content Audit
More than 90% of B2B marketers use content marketing to achieve such business goals as brand awareness, lead generation, and
7 Guidelines for Using Generative AI for Content Creation
Keeping up with the AI (r)evolution is like watching the reality show Keeping up with the Kardashians. You’re not quite
What Is Content Experience in B2B Marketing?
Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and
Creating Engaging Experiences Through Online Communities | Episode 4 | The B2B Content Experience Podcast
In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and