How to Boost SEO Success Through Collaboration
When executed well, a holistic SEO strategy pays off exponentially. Nothing else can drive traffic and online visibility as cost-effectively…
Digital Experience Leader
6 Signs You Need Help with Integrated Content Planning
Integrated content planning poses a challenge for even the healthiest B2B marketing organizations. Content powers marketing success. That’s why demand
Tendo Communications Acquires PointOne Digital
Tendo Communications has acquired PointOne Digital, a user experience design agency, to expand our ability to deliver integrated content experiences—and
INBOUND 2023 Recap: 4 Takeaways for Content Marketers
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this
Card Sorting
What Is Card Sorting? Card sorting is a method used to help design or evaluate the information architecture of a
3 Best Practices for B2B Personas that Elevate Your Buyers’ Experience
As a B2B content strategist, you know that persona development is a critical first step to develop relevant content that
Bridge Your Marketing and Sales Teams with Content
The lack of sales and marketing alignment has been a top pain point for B2B organizations for decades. But one
Using Intent Data to Power Personalized Content
Intent data gives B2B marketers a powerful way to stay customer-obsessed. While the topic is not exactly new, Forrester reenergized
Report: B2B Partner Marketing Insights 2022
Channel marketing is an essential B2B strategy. But it’s getting more competitive and harder to execute. In our 2022 survey
Drive the Buyer’s Journey with Content
B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If