Blogs vs Articles: The What, When, and Why for B2B
Thought leadership plays a critical role in content marketing, and blogs and articles are two great ways to serve it…
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What to Do When Your B2B Content Scores a C+
Sometimes your content doesn’t do what it’s supposed to do. It goes unread, it fails to convert, it cues the
How to Write an Effective Content Brief
You’re reading this blog post because you are about to compose your first content brief for a writer who has
Why You Need to Make Content Optimization Part of Your Workflow
This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered
B2B Marketing Trend: Why Your Customers Crave Short-Form Content
Demand for B2B content has risen sharply over the past nine months. That’s a boon for content marketers, but also
9 Tips to Manage Your LinkedIn Company Page
I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind.
7 Content Experience Fundamentals (and Why They Matter for DXPs)
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Digital experience platforms (DXPs)
Good Deals, Good Taxonomy
Like me, you’re probably still recuperating from your Black Friday/Cyber Monday tech hangover. Did I really need to purchase a
Make Your Content Resonate in Any Language: 5 Keys to Writing for Translation
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do
Content Experience Explained: Why It Matters for B2B Marketers
Ever wonder why an IKEA store is designed the way it is? And why people so often leave with more