What Is Content Experience in B2B Marketing?
Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and…
Digital Marketer
3 Ways to Provide a Great Content Experience in an Online Community
Are you overlooking the potential of customer communities? Whether you are hosting a branded customer community or engaging with your
Why Are Marketers Prioritizing Different KPIs in 2023?
B2B marketers are now tracking more metrics than they did in the past, and they’re also prioritizing different KPIs in
Why Are More Marketers Investing in Content Audits?
Here are two complementary audit approaches: Monthly qualitative audits: Reviewing and optimizing your content on a monthly or quarterly basis
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a
Which B2B Video Types Get the Best Results?
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
SaaS Product Web Pages that Put Customers First
When B2B prospects visit your website, can they quickly grasp the value of your products and services? Or do they
Structured Content
What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,
What to Do When Your B2B Content Scores a C+
Sometimes your content doesn’t do what it’s supposed to do. It goes unread, it fails to convert, it cues the
Why You Need to Make Content Optimization Part of Your Workflow
This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered