3 Best Practices for B2B Personas that Elevate Your Buyers’ Experience
As a B2B content strategist, you know that persona development is a critical first step to develop relevant content that…
Content Experience
The B2B Marketer’s Guide to Content Experience
Our digital-first world requires a new approach to content. You cannot win with siloed content assets or short-term campaigns. It’s
What Is Content Experience in B2B Marketing?
Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and
Creating Engaging Experiences Through Online Communities | Episode 4 | The B2B Content Experience Podcast
In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and
3 Ways to Provide a Great Content Experience in an Online Community
Are you overlooking the potential of customer communities? Whether you are hosting a branded customer community or engaging with your
How to Level Up Your B2B Content in 2023 | Episode 3 | The B2B Content Experience Podcast
Are you ready to take your B2B content to the next level? In this episode of The B2B Content Experience,
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic
Grid, Podcasts
The Benefits of Structured Content with Carrie Hane, Part 2 | Episode 2 | The B2B Content Experience Podcast
Ready for some mainstream marketing myth busters? Let’s do this! In part two of our Structured Content episode, Carrie Hane,
Grid, Podcasts
The Benefits of Structured Content, Part 1 | Episode 1 | The B2B Content Experience Podcast
Structured content is the often overlooked, but essential secret sauce of a connected content experience. But what is it and