Jobs to be Done & Task Flow Mapping
Identify your users’ top tasks or JTBD, then map out task flows to help them accomplish their goals.
Too often, B2B marketers get caught up in the daily grind—putting out fires and reacting to last-minute requests—while neglecting to…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
Too often, B2B marketers get caught up in the daily grind—putting out fires and reacting to last-minute requests—while neglecting to…
...Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.
Identify your users’ top tasks or JTBD, then map out task flows to help them accomplish their goals.
Put Personas & Journey Mapping to Work Reveal your customers’ needs and motivations, and how to fulfill them with content.
Content Strategy & Planning Services Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
What Is a Call to Action? A call to action, or CTA, is a message that encourages a reader to take
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light
The lack of sales and marketing alignment has been a top pain point for B2B organizations for decades. But one
B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If
In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and
A new year is around the corner. Are you ready to take your B2B content to the next level? The