Rethink Your Content Strategy for a Headless CMS
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Is your brand considering a headless…
Informational
6 Tips for Creating and Refining Your Taxonomy
If you’re developing a taxonomy to classify content and resources on your website, where should you begin? A taxonomy is
How Does Your SaaS Messaging Strategy Compare?
The software-as-a-service (SaaS) business model is growing by leaps and bounds, and the way B2B tech companies develop their SaaS
Unlock One-to-One Personalization With Structured Content
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. For a digital marketer, there’s only
How to Unleash Your Omnichannel Content Strategy
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Want to deliver a
What to Do When Your B2B Content Scores a C+
Sometimes your content doesn’t do what it’s supposed to do. It goes unread, it fails to convert, it cues the
How to Get the Most out of a UX Writing Partnership
UX writing makes experiences better. Whether you’re designing a product website, an onboarding experience for an app, or a registration
How to Write an Effective Content Brief
You’re reading this blog post because you are about to compose your first content brief for a writer who has
B2B ABCs: B2B Copywriting Fundamentals
What is B2B copywriting, and why is it so important to an organization’s success? In this blog post, we’ll review:
Why You Need to Make Content Optimization Part of Your Workflow
This post originally appeared on the Content Marketing Conference blog, and is based on two Content Marketing Conference sessions delivered