Build Trust with Privacy-First Content Marketing
The rapid expansion of data privacy laws, combined with Big Tech’s deprecation of the third-party cookie, will make it increasingly…
Content Strategist
Why Are More Marketers Investing in Content Audits?
Learn more about how to set up a content scorecard on your own, or talk to us about how we
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a
How to Create Better Partner Marketing Content
Summary and Takeaways To create more effective content that supports your channel marketing and partner marketing goals, follow these three
B2B Marketers: Shift to a Content Experience Mindset in 2022
Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and
The Ultimate Holiday Gift Guide for Content Marketers and Content Strategists
Nothing conveys appreciation for your favorite content enthusiast more than a bespoke holiday gift. Now that the season of festive
Use Case or Case Study? When to Use Each in Your Content Strategy
Use cases and case studies focus on the real-world application of a product or solution, and both are important tools
Which B2B Video Types Get the Best Results?
Over the past several years, video has risen to prominence as a top content marketing format in B2B. Audiences just
3 Best Practices for a Great B2B Resource Center
If your company sells products or services that are even moderately complex, you likely have an abundance of content resources—from
Microcopy
What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they