5 Ways Content Can Help You Get Better Demand Gen Results
Eighty-seven percent of B2B marketers find producing engaging content to be a major challenge. With the amount of noise out…
Content Strategist
3 Principles for Better B2B Messaging
Don’t make buyers work hard to figure out how your product solves their problem. Learn how to create solution-focused messaging
Checklist: Creating High-Performing CTAs
Before you go live with a call to action (CTA) button on your webpage, landing page, or email, double-check that
Best Practices Ungated, Grid, Thought Leadership
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to
Drive the Buyer’s Journey with Content
B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If
Best Practices Ungated, Grid, Thought Leadership
Get More Out of a Content Audit
More than 90% of B2B marketers use content marketing to achieve such business goals as brand awareness, lead generation, and
What Is Content Experience in B2B Marketing?
Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and
3 Ways to Provide a Great Content Experience in an Online Community
Are you overlooking the potential of customer communities? Whether you are hosting a branded customer community or engaging with your
Build Trust with Privacy-First Content Marketing
The rapid expansion of data privacy laws, combined with Big Tech’s deprecation of the third-party cookie, will make it increasingly
Why Are More Marketers Investing in Content Audits?
Here are two complementary audit approaches: Monthly qualitative audits: Reviewing and optimizing your content on a monthly or quarterly basis