Good Deals, Good Taxonomy
Like me, you’re probably still recuperating from your Black Friday/Cyber Monday tech hangover. Did I really need to purchase a…
Like me, you’re probably still recuperating from your Black Friday/Cyber Monday tech hangover. Did I really need to purchase a…
Writing copy for international audiences is notoriously tough. Whether you’re creating web copy, marketing content, or interface language, how do
Ever wonder why an IKEA store is designed the way it is? And why people so often leave with more
Visual content dominates the social media landscape. Stand out and connect with your audience by conveying your brand through images.
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B
Welcome to another edition of Jargon Watch, Tendo’s periodic column featuring objectionable business jargon. This edition features 25 jargon words
We’ve all seen personas like this: Bob, a VP of marketing, is in his forties and married. He has a
The phrase thought leadership has been bandied about for a long time. People embrace it and dismiss it with equal
David Ogilvy, founder of Ogilvy Mather and considered by many the “father of advertising,” once said, “I expect the direct
Creating and sustaining a corporate thought leadership program is a significant undertaking. But if done well, it can provide a host of benefits as a multi-pronged marketing tool.