Why Are Marketers Prioritizing Different KPIs in 2023?
B2B marketers are now tracking more metrics than they did in the past, and they’re also prioritizing different KPIs in…
Content Strategy Leader
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic
Grid, Podcasts
The Benefits of Structured Content with Carrie Hane, Part 2 | Episode 2 | The B2B Content Experience Podcast
Ready for some mainstream marketing myth busters? Let’s do this! In part two of our Structured Content episode, Carrie Hane,
Grid, Podcasts
The Benefits of Structured Content, Part 1 | Episode 1 | The B2B Content Experience Podcast
Structured content is the often overlooked, but essential secret sauce of a connected content experience. But what is it and
Zero-Party Data 101 for Content Marketers
State and federal data privacy regulations, Big Tech third-party cookie deprecation, and cookie blocking apps will dramatically limit the types
Build Trust with Privacy-First Content Marketing
The rapid expansion of data privacy laws, combined with Big Tech’s deprecation of the third-party cookie, will make it increasingly
Why Are More Marketers Investing in Content Audits?
Learn more about how to set up a content scorecard on your own, or talk to us about how we
Tendo Releases New Report: B2B Partner Marketing Challenges and Priorities
A new research report from Tendo Communications reveals the major obstacles and strategies for B2B channel marketers and partner marketers.
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a