Make Better Content Decisions with Content Scorecards
This post originally appeared on the Content Marketing Institute website with the title, How to Score Your Content Assets for…
This post originally appeared on the Content Marketing Institute website with the title, How to Score Your Content Assets for…
Ever wonder why an IKEA store is designed the way it is? And why people so often leave with more
Visual content dominates the social media landscape. Stand out and connect with your audience by conveying your brand through images.
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will
In a time of raging content overload, few marketers actually know what to do with their abundant content. Enter the B2B
When you or someone on your team suggests a marketing video, is “talking head” the format that comes to mind? If you’re nodding “yes,” that makes sense. The talking-head video is one of the most common Web formats, plus, it’s what marketers are most familiar with. But by and large, they’re not as effective as they could be. The talking head needs a refresh and I have some ideas for how to do it.
To be clear, there is nothing inherently wrong with a video of a person speaking on camera. I’m a huge proponent of telling stories through video. Surely there are dozens of articulate speakers within your organization that have interesting stories and insights to share, but there’s a better way to get your message across.
Many of our best modern innovations are the result of creative collaboration (the Internet being a great example). Ideas tend
The phrase thought leadership has been bandied about for a long time. People embrace it and dismiss it with equal
David Ogilvy, founder of Ogilvy Mather and considered by many the “father of advertising,” once said, “I expect the direct
Way back when, years before Tim Berners-Lee put a user-friendly face on the internet, I distinctly remember the criticism USA