Editorial Services

Microcopy

What Is Microcopy? Microcopy refers to the small but important snippets of text that provide context for users as they

Structured Content

What Is Structured Content? Structured content is content that is organized and separated into its individual component parts. For example,

UX Writing

What Is UX Writing? UX writing is the practice of writing interactive copy that guides the user experience. Most famously,

Thought Leadership Content

What Is Thought Leadership Content?  “Thought leadership,” a term coined by economist and author Joel Kurtzman, can be defined as