Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content…
Editorial Services
Content Experience
Let Tendo conduct in-depth analyses of your web page content to drive optimal content experiences.
Best Practices Ungated, Grid, Thought Leadership
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to
Checklist: Creating High-Performing CTAs
Before you go live with a call to action (CTA) button on your webpage, landing page, or email, double-check that
The B2B Marketer’s Guide to Content Experience
Our digital-first world requires a new approach to content. You cannot win with siloed content assets or short-term campaigns. It’s
7 Guidelines for Using Generative AI for Content Creation
Keeping up with the AI (r)evolution is like watching the reality show Keeping up with the Kardashians. You’re not quite
Thought Leadership Content for Higher Education
Tendo helped Sodexo position itself as a global thought leader to expand relationships with existing and new university accounts.
How to Level Up Your B2B Content in 2023 | Episode 3 | The B2B Content Experience Podcast
Are you ready to take your B2B content to the next level? In this episode of The B2B Content Experience,
Humanizing B2B Content, in Little and Big Ways
Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic
Build Trust with Privacy-First Content Marketing
The rapid expansion of data privacy laws, combined with Big Tech’s deprecation of the third-party cookie, will make it increasingly