Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a…
Content Strategist
Personalization
What Is Personalization? Personalization involves delivering targeted content to a person based on known attributes or context. Today’s consumers expect
Repurposing
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Content Operations Framework
What Is a Content Operations Framework? A content operations or content strategy framework is an organizational roadmap that helps define,
Editorial Style Guide
What Is an Editorial Style Guide? An editorial style guide, also referred to as a writing style guide or content
Editorial Plan
What Is an Editorial Plan? An editorial plan is a roadmap for content deliverables and an essential part of your
Content Strategy
What Is Content Strategy? Content strategy is the practice of creating, governing, and measuring content that meets business goals and
Content Experience
Let Tendo conduct in-depth analyses of your web page content to drive optimal content experiences.