Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to…
Best Practices Ungated, Grid, Thought Leadership
B2B
5 Ways Content Can Help You Get Better Demand Gen Results
Eighty-seven percent of B2B marketers find producing engaging content to be a major challenge. With the amount of noise out
The B2B Marketer’s Guide to Content Experience
Our digital-first world requires a new approach to content. You cannot win with siloed content assets or short-term campaigns. It’s
What Is Content Experience in B2B Marketing?
Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and
3 Ways to Provide a Great Content Experience in an Online Community
Are you overlooking the potential of customer communities? Whether you are hosting a branded customer community or engaging with your
8 Recommendations for Better Content in 2023
A new year is around the corner. Are you ready to take your B2B content to the next level? The
The Power of Purpose in B2B Content
Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today,
Tendo Releases New Report: B2B Partner Marketing Challenges and Priorities
A new research report from Tendo Communications reveals the major obstacles and strategies for B2B channel marketers and partner marketers.
Want to Align Sales and Marketing? Build a Better Customer Journey Map
Every so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a
10 Ways to Improve Your B2B Content Marketing Strategy in 2022
At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content