3 Reasons Your Digital Transformation Content Fails
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those…
B2B
How to Write An Engaging B2B About Us Page (With 8 Examples)
As a B2B content strategist, it’s your job to connect with prospects, finding ways to gain their trust in order
Journey Map
What Is a Journey Map? A journey map or user journey map is a visual representation of the stages a
Content Brief
What Is a Content Brief? A content brief is an essential reference document for your writer, comprising all the information
Personalization
What Is Personalization? Personalization involves delivering targeted content to a person based on known attributes or context. Today’s consumers expect
Original Content
What Is Original Content? Original content is new, unique content that has never before been published. It’s also content that
Repurposing
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank
Amplification
What Is Amplification? Amplification, often referred to as content amplification, is the use of various tactics to promote and amplify
Duplicate Content
What Is Duplicate Content? Duplicate content is content that appears in more than one place. On the internet, the “place”
Editorial Plan
What Is an Editorial Plan? An editorial plan is a roadmap for content deliverables and an essential part of your